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Artisan Collective '23 - Celebrating Craft with Vibrant, New-Age Design.
The Crafts Council of India(CCI) an esteemed NGO that supports and promotes regional artisans and crafts was to host their biggest annual festival; the Artisan Collective ‘23. Artisan Collective ‘23 with over 60 artisans was their first event post-pandemic and very important considering after a long break the pandemic stricken artisans are availing a platform to showcase their work.
CCI needed a fresh take on promoting the Artisan Collective 2023, reminding the audience about the vibrancy and energy the festival holds. Remind the old audience about the festival and bring in new audience along with it.
Key words: New Age + Interactive + Education + Curiosity
What is special about what we did?
Keeping the products and crafts as the main subject, we infused a vibrant and festive design approach to enhance the event's appeal and promote its new avatar. Each product, craft form and craftsperson was given ample space to get the limelight they deserve! The result was a successful campaign and an ode to Indian craft forms.
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